Creators don’t need “AI everywhere.” They need AI in the one place users already trust: the spreadsheet where the numbers live.
Why the sidebar wins
- No app switching (higher completion)
- Grounded answers (it can reference sheet data)
- Workflow progression (you can guide steps and write to predetermined cells)
- Feels like the creator (avatar + voice)
Where Financial Assistant fits
Financial Assistant shows up as a branded AI coach in the Google Sheets™ sidebar—paired with a bank-connected template and weekly emails to keep users coming back.
Creator CTA: See the partner program.